Kottayam: Air conditioner business is rising with the mercury levels in state. Initial dullness in the market gave way to brisk activity once sunstroke, sunburn alerts were issued. 4,000 AC units were sold in the last two weeks in Kottayam itself.
Inverter AC on top
Many choose inverter ACs for the fear of shock from electricity bills. Though they are Rs 3,000 to 5,000 higher than traditional ones, manufacturers claim 30-40% reduction in power usage in comparison. While branded ACs are available for Rs 22,000, their inverter ACs cost Rs 30,000.
Luxury no more
AC at home is no luxury anymore. Since temperatures rose above 38 degree Celsius, some in Kottayam mull over taking a loan to buy ACs.
House warming is incomplete without the cool currents of an AC unit. Manufacturers are offering several deals to attract customers – free installation, gifts and 5-year warranties being some. So are installment schemes.
Coolers not that cool
Cooler makers too are vying for a piece of the market. But the impression that Kerala’s humid weather is not conducive for coolers has held them back in the race with ACs. However, those who cannot afford ACs are buying coolers, whose top brand units go for Rs 5,000. Fans are flying off the shelves too.
