A photo clicked by Bengaluru-based photographer Ashish Parmar has been selected by Apple to be featured in the company's advertisements.
The photograph, which is a stunning shot of Raina Nanaiah, Ashish's wife, in a striking red sari, holding a diya in her hands has made it to the company's billboards across the globe.
It all happened on Diwali last year when Ashish took a random shot of his wife holding a diya in her hand, with his iPhone 6S and posted that picture on Instagram. He had not forgotten to hashtag it #ShotOniPhone6S.
Days later, the professional wildlife photographer got a call from technology giant Apple informing him that his picture has been selected for the company's "Shot on iPhone" campaign.
Apple's 'Shot on iPhone 6' campaign features 53 photographs taken by 41 amateur and professional photographers from around the world.