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The decision comes exactly a week after PVR revoked its ban on Malayalam films across its theatres in the country, except its new complexes at Forum Mall in Kochi and R.P. Mall in Kozhikode.
According to some association members, the industry also faced losses as Telugu-dubbed Malayalam films were stalled when the multiplex chain issued a ban on Malayalam films in PVR theatres across the country.
Bachchan, 81, will receive the recognition on April 24, the memorial day of their father and theatre-music veteran Deenanath Mangeshkar.
Apart from countering piracy, the film producer was also a public figure and had served as a prominent member of the International Film Festival of Kerala in recent years.
The contemporary structure boasts not just its fabulous design and luxurious interiors but is capable of withstanding extreme weather conditions.
Tasked with navigating audience expectations and perceptions, Blessy has managed deviations or interpretations of the original fairly well, crafting a classic survival drama out of 'Aadujeevitham', only touching upon Najeeb's goat life partially.
With movies like 'Premalu’, 'Bramayugam’, 'Manjummel Boys’, and 'Aadujeevitham’, theatres are thriving, not just in Kerala but in neighbouring states as well. These movies are not only successful in terms of box office revenue but also in quality and content.
The cumulative box office earnings of five Malayalam movies that hit the theatres in February and March, without waiting for the summer vacation to start, have soared to an unprecedented Rs 500 crore.
From around 160 families, Chathamangalam in the cross-section of three hill panchayats in Kannur now has only six families.
The 'theatre copy' of the film is spreading on platforms like Telegram.