People not only want to explore destinations during a vacation but also taste the flavors of local cuisines, according to a survey.
Community-driven hospitality company Airbnb on Tuesday released the results of its Asia Pacific (APAC) travel survey, which revealed travelers are getting more adventurous. 71 percent of people surveyed emphasized the importance of trying local cuisines on vacation, and 6 out of 10 travelers said they feel keen to try new experiences or activities, read a statement.
After the survey, Airbnb Asia Pacific has come out with ‘Kitchens of Asia' initiative and partnered with renowned chefs in four Asia Pacific markets.
Indian chef Manish Mehrotra of Indian Accent; chef Tony Yoo from South Korea; chef Ian Kittichai from Thailand and chef Koh Kentetsu from Japan have got on board to encourage travelers to try and prepare authentic Asian dishes and delicacies that capture the flavors of India, Japan, South Korea and Thailand.
The chefs along with Airbnb hosts in each of the market will share easy recipes which anyone can recreate using ten ingredients or less or in under thirty minutes. The recipe will be available on the website.
"Kitchens of Asia initiative will give people a true taste of the local life, with a hint of their own accent, when traveling. This will give them the chance to experience the joy of buying fresh ingredients from a local store or shop for organic vegetables from a nearby farmer's market in the neighborhood.
"It is also a great way for people to try simple and fun recipes in kitchens across beautiful homes, and to be able to live like a local, anywhere in the world," Mehrotra said.
The travel survey, which was conducted in seven countries - Australia, China, India, Japan, Singapore, South Korea, and Thailand -- found that Indian women are more adventurous in trying local food and drink (74 percent) versus 68 (percent) of men.
Women are more likely to try new activities (71 percent versus 66 percent men).
All figures are from YouGov Singapore Pte. In total, YouGov surveyed 6,979 travelers across APAC taken from representative samples of 7,269 people in each of Australia, Singapore, Thailand, China, South Korea, Japan, and India. The fieldwork was undertaken between September 11-14. The survey was carried out online.