After hills and backwaters, bloggers tour Biennale venue

Bloggers to spread the Biennale story across globe
Members of Kerala Blog Express team at Aspinwall House, main venue of KMB'14.

Kochi: Opening up new avenues of cultural tourism, as many as 30 bloggers from 21 countries visited the Kochi-Muziris Biennale (KMB) and derived inspiration to narrate the artistic experience about India’s only show of its kind. With this the ongoing festival in this city is set to gain a fresh round of global publicity. The team, under a joint expedition called Kerala Blog Express 2.0, visited the Aspinwall House venue of KMB’14 in Fort Kochi on Tuesday amid their two-week tour of the state to promote and compile the scope and diversity of Kerala Tourism in an online platform. Kerala Blog Express is a state Tourism Department initiative which selects ace bloggers from around the world on a fortnight’s road trip across ‘God’s Own Country’ to discover the beauty of the peninsular strip and experience its unique as well varied culture. The mission is to “write about their own experiences gained through travels and exploring places”, says team member Rosemary Anne Neavi, a veteran blogger from New Zealand. The 30 bloggers, who got selected using an online voting scheme by the campaign management team of Kerala Tourism, also includes photographers and writers. All of them are shortly expected to cater the wonders of Aspinwall House KMB exhibits to the world through their blog posts .

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