Gone are the days when tourism mostly meant 'sightseeing.'
Gen Z wants to turn everyday local experiences into tourist attractions, including checking out local stores and supermarkets.
This budget-friendly travel trend is all about discovering local items, dishes, people, understanding culture and saving money.
A few examples include checking out items at Japan's 7-Eleven, Trader Joe's in the US, E-mart in South Korea, or Eataly in Italy.
Their biggest attraction is the social media traction they get, due to the 'authenticity' factor.
They are also great for souvenir shopping and support the local economy.