Forthcoming Jayaram-starrer Panchavarnathatha ‘hit’ the roads even before it hit the screens of Kerala. As part of the movie’s promotion, the posters of Panchavarnathatha are seen pasted on KSRTC buses running across the state.
Earlier, KSRTC buses were widely used to promote movies, but it stopped in the recent times as the corporation reportedly charged heavy fees which the film makers found too much to afford.
However, with Panchavarnathatha, the ‘moving posters’ on the KSRTC are back.
Jayaram and Kunchacko Boban play the lead roles in Panchavarnathatha which is bankrolled by actor Maniyanpilla Raju.
The movie will mark the debut of actor – mimicry artist Ramesh Pisharady as a director. Saptarang Cinema will distribute the movie in theaters across Kerala.
The screenplay of Panchavarnathatha is jointly penned by Ramesh Pisharady and Hari P Nair.
The first look poster of the movie has already become viral on the social media.