Kochi: The ongoing Kochi Muziris Biennale -2014 (KMB) has got an official signature film which is winning massive appreciation from the social media for its simplicity, artistic quality and unique presentation style.
‘To appreciate a genuine poetry, song or a painting, we need not be a poet, musician or painter, but a child’, says the 86-second movie by renowned filmmaker Aashiq Abu.
A sonorous narration (in Malayalam, with English subtitles) by playback singer Shahbaz Aman adds to the beauty of the work which largely relies on animation techniques. Within three days from its release, no less than 5,200 people have watched it on YouTube. The film has been produced jointly by Kochi-based Papaya Media and Studio Dreamcatcher of Thiruvananthapuram.
Aashiq said the aim of the work is to deconstruct the notion that events like the KMB were exclusively for the elite. “Anyone with a curious mind can find art in anything around as we could in our childhood,” he added.
Hailing KMB as an international platform of art, he said KMB has benefited Kerala, especially Kochi, in terms of art, tourism and cultural exchange. “We made the film in Malayalam to improve local participation in the show, as we are in a position to think more seriously about art and artists.”