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Kohli played host to a star-studded lineup of sports personalities during a virtual event organised by Puma India.
It is learnt that Adidas too has shown interest but whether it will be bidding for the sponsorship rights is still not known.
Many foreign companies directly recruit talented designers from the Footwear Design and Development Institution on impressive salary packages, even before the course is completed.
The Men in Blue will be wearing an orange-blue jersey on Sunday to distinguish themselves from hosts England who wear a lighter version of blue.
Fenty - after the 'Umbrella' hitmaker's full name, Robyn Rihanna Fenty - will build on the singer's existing joint venture in cosmetics with LVMH.
Formula One said Puma had gained the rights to design, produce and sell Formula One branded products trackside at Grands Prix.
The 30-year-old Indian cricket team captain currently endorses 21 brands including Tissot, Audi, Puma, Uber and Hero, pushing him into the Forbes's 2018 list of the world's 100 highest-paid athletes.
The increasing number of celebrities launching their ventures is an indicator of the growth of the sector.