Vkaao breaks theatrical release stereotypes in film industry

With the evolution of the Indian cinema, the industry has also seen the rise of many stories and storytellers. And many times not all these stories reach the audiences through a traditional theatrical release. This is what BookMyShow and PVR Pictures backed Vkaao is now changing.

One notable example of this is the film ‘S Durga’. The distributors of 'S Durga', a highly acclaimed movie of this year, adopted a hybrid approach, where movie was traditionally released across Kerala, while outside Kerala, a very well-planned release across select theaters was executed through Vkaao.

Vkaao is primarily a web-platform that enables people of similar interests to come together to enjoy a screening in a local theatre near them. This brings a personalized cinematic experience for the users. With the strategic tie-up between the two entertainment giants – BookMyShow and PVR Pictures, the organic screenings on the platform have tripled. The platform has seen nearly 50% month-on-month growth in ticket sales in the last year.

Vkaao currently provides the option to choose from 600 titles on its platform and organizes shows in close to 50 cities across India including metro and Tier II cities.