Kerala govt launches social media bidding game to woo tourists

The game is called 'Holiday Heist' and offers vacation packages at significantly discounted prices. Representative image/Rijo Joseph

Thiruvananthapuram: The Kerala government is implementing a new strategy to attract tourists to the state by launching a bidding game called 'Holiday Heist'.
The game offers vacation packages at significantly discounted prices.

Participants who bid creatively and effectively stand a chance to win a holiday in Kerala. This innovative approach aims to boost the tourism sector and attract both domestic and international travellers.

"Powered by WhatsApp, this unique game offers a thrilling bidding experience where the winners can effectively steal tour packages showcasing Kerala's globally acclaimed captivating destinations," a release issued by the state tourism department said on Sunday.

The game revolves around the concept of 'lowest unique bidding' where participants will compete to secure tour packages with their lowest bids in a most unique manner, it said.

"We have unleashed Holiday Heist as an innovative tool to redefine tour package promotions, inspiring strategic thinking, creativity, and a spirit of adventure. "It's not just about bidding high, it's about bidding uniquely low to steal a package! As the exclusive WhatsApp campaign by Kerala Tourism, it also marks a historic milestone for tourism departments in the country," Tourism Minister P A Mohamed Riyas was quoted as having said in the release.

The game is introduced through its official WhatsApp chatbot, Maya. Unlike regular auctions, this game emphasizes strategic thinking and creativity to showcase each player's unique style. Maya has over 1.5 lakh contacts and 3 lakh active conversations, making it a popular platform for users.

The game offers daily tour packages for 30 days, giving players a chance to win through smart bidding. With fresh opportunities every day, users can engage in the game throughout the month.
In a sensational start, the online bidding game received 50,000 bids on its first day, with lucky winners securing packages worth Rs 30,000 for just Rs 5. To participate, players simply need to send the message 'Holiday Heist' to Maya and select the package of the day to start bidding. The winning bid is announced daily after 3 pm.
To bid, visit this website.

(With PTI inputs)

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