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Projections suggest that the film's lifetime earnings could easily surpass Rs 500 crore, with the potential for even greater gains.
Vinayakan plays Varman, who does not possess any of the conventional behaviors of a Rajnikanth villain.
The chemistry between the lead actors, the interesting premise of the story and the songs by music composer Hesham Abdul Wahab promise the film will be a compelling watch.
The costume designer says he was asked by film director Nelson Dilipkumar to create a look for Mohanlal that would represent a don from the 1970s to 1990's era.
Though this has happened in Chennai in the past, this is probably the first time a theatre in Mumbai paused the film screening during Rajinikanth's entry.
The film presents Rajini in a spectacular display of energy and action, evoking fond memories of his youthful vigour.
In a unique move, several offices have announced a holiday on the day of 'Jailer's' release, which falls on August 10.
Malayalees are ecstatic to witness the first-time collaboration of Mohanlal and Rajinikanth on screen.
If the reports are true, the film also marks the reunion of Amitabh Bachchan and Rajinikanth after a gap of 32 years.
Film critic Manobala Vijayabalan noted that the use of the term "showcase" for a trailer is a first in Indian cinema.