Close on the heels of launching their own OTT platform, global kids and family entertainment major Toonz Media Group is all set to venture deeper into the platform entertainment business.
Toonz has constituted a new SBU - Toonz Media Networks – with the aim of widening the scope of the company’s platform business.
Apart from its well-established YouTube ecosystem as well as television channels in Russia and LATAM, Toonz Media Networks SBU will supervise launch of the Group’s new linear television channels in the fast-growing kids’ television markets of Indonesia, Malaysia, Singapore & MENA (Middle East; North Africa).
Toonz has roped in former Zee Entertainment chief operating officer Mukund Cairae to give strategic leadership to the new SBU, that seeks to expand to more territories in the next two years.
Like the MyToonz OTT launched earlier this year, the television channels being established by the company will cater to the kids and family audience segment. With 1000+ hours of content in multiple genres ranging from pre-school to tween as well as the family audience, Toonz will bank on its rich library to bring world-class shows and movies to families across
the world via the mini screen.
As part of this, Toonz’s home-grown content will be dubbed into a slew of global languages like Bahasa Indonesia, Bahasa Maleyu, Arabic, Urdu, Thai, French and Swahili.
Additionally, Toonz will also be actively pursuing content partnerships in these regions to co-create premium content, including e-Sports, to engage the tweens and teens besides the
kids audience category.