Global kids and family entertainment major Toonz Media Group has launched a new kids television channel in Indonesia. The 24x7 pay TV channel Toonz Kids is available on Indonesia’s leading satellite TV network Transvision.
The bilingual channel will include shows in both Bahasa and English, and is targeted at 4 to 12-year-olds. This will be Toonz’s maiden television channel in Asia. The channel went on air on Sunday, November 14.
Toonz had announced expansion of its platform entertainment business in October this year with the constitution of its new SBU Toonz Media Networks. The company has roped in former Zee Entertainment chief operating officer Mukund Cairae to head the SBU. After Indonesia, Toonz plans to launch television channels in other emerging kids’ television markets such as Malaysia, Singapore and MENA (Middle East & North Africa). The company already operates kids channels in select key global territories.
Toonz has a formidable presence in the digital media space with a robust YouTube ecosystem comprising of 18 YouTube channels and 18 million plus subscribers.
Earlier this year the company had launched its own OTT platform MyToonz. Besides this, Toonz also has content syndication partnerships with world’s top kids’ VoD platforms including Rooku, Kidoodle, Amazon Prime Pluto TV and many more.