Milma withdraws Rs 2 hike for 'Rich Milk' a day after leaving minister concerned in the dark

Representational image.
Milma milk packets. Photo: Milma

Milma has withdrawn the hike announced for its 'Rich Milk' within a day.

The Kerala Co-operative Milk Marketing Federation known by its sobriquet Milma had on Tuesday announced a Rs 2 hike on the high-fat (4.5%) milk that is brought out in green packets.

However, Rs 1 hike announced for 'Smart Milk' has not been withdrawn. Smart Milk which comes in green packets has a fat content of 1.5%.

The prices of the homogenized toned milk that comes in two different blue-coloured packets have not been increased.

On Monday, responding to media persons' query about a potential hike in milk prices, Milma Chairman KS Mani said: Not at all.

Mani had hosted a press conference to announce 'Repositioning Milma 2023', a brand revamp exercise. With the revamp, Milma aims to compete with other dairy majors and global brands, Mani said in the press conference.

However, within a day, the hikes were announced to the surprise of many. Even Kerala's Minister for Milk Cooperatives, Animal Husbandry and Dairy Development, J Chinchurani said she was unaware of the development.

"Milma functions under the government. When a price hike is planned the government must be informed, and in this regard, they made a mistake," said Minister Chinchurani.

Milma had claimed the hike was announced to offset heavy losses. It said 83% of the hike will go to the dairy farmers.

The price of Milma milk, except for the Rich and Smart categories, had been hiked by Rs 6 per litre last December.

The comments posted here/below/in the given space are not on behalf of Onmanorama. The person posting the comment will be in sole ownership of its responsibility. According to the central government's IT rules, obscene or offensive statement made against a person, religion, community or nation is a punishable offense, and legal action would be taken against people who indulge in such activities.