Coca-Cola India will be supporting the country's athletes with essential amenities and training equipment as part of its three-year partnership with the Anju Bobby Sports Foundation.
Spearheaded by India's first World Championship medallist Anju Bobby George, the Foundation has been nurturing the next generation of women athletes, including the fast rising long jumper Shaili Singh.
This partnership aligns with Coca-Cola India's #SheTheDifference campaign, an initiative to celebrate, uplift, and support women throughout the value chain. As part of this partnership, Coca-Cola India is committed to empowering women athletes, to bring about a positive change in the sports and gender equality landscape.
"I feel honoured to be associated with such a brand like Coca-Cola India. They were the first ones to support our cause, and their contribution has been instrumental in creating a world-class training facility in India at the Anju Bobby High Performance Center, Bengaluru. Today, we have some top-quality track and field equipment, some of the quality gym equipment, and our athletes here are focused on making the most of these facilities to help India win its Olympic medal. Personally, as well, I feel if I could win India's first World Championships medal, it's my duty to share my knowledge and experience with these young women, thereby contributing to India's success," said Anju.
Rajesh Ayapilla, Director - CSR and Sustainability for Coca-Cola India and Southwest Asia - said, "At Coca-Cola India, we believe in the power of sports to inspire, empower, and unite communities. Our longstanding partnership with the Anju Bobby Sports Foundation reflects our commitment to fostering the next generation of Indian women athletes. With sports being an integral part of both organisations' DNA, through such initiatives, we are dedicated to creating a supportive environment where athletes can thrive. We are proud to sponsor talented individuals like Shaili Singh, reaffirming our commitment to empowering women in sports and contributing to their success on the global stage".
