Legendary tennis player from Switzerland, Roger Federer, is the new official brand ambassador for Swiss tourism. The Switzerland National Tourism Council and Roger Federer have come together for a long-term deal in view of increasing the possibilities of tourism in the country.
This move is intended to attract more tourists to the lovely central European country of Switzerland.
After the Second World War, tourism across the world met with the biggest hurdle yet in recent times owing to the pandemic. This cooperation between the Switzerland government and the world-renowned tennis star is timely and will likely prove beneficial to tide over the difficult times faced by the tourism industry.
Roger Federer says that he has always represented Switzerland whenever he has stepped onto the playing ground. He also expressed his pride in taking forward his 22-year-long extensive career.
This new cooperation is planning its initial campaign and related programmes in the month of April. The programmes will be organized in European countries first, moving on at a later stage to America and Asia Pacific regions, especially India.