When Ramanujam Pobbisetty kept insisting that Indians were spending more time on the mobile phone than on desktop, it was largely heard as a cry in the wilderness. Now, the reality has swept the digital world with unstoppable force. Not to be left behind, companies are desperately restructuring and up-skilling to adapt to dramatically changing user behaviour.
comScore Inc., where Ramanjuam is Enterprise Sales Director, India, helps manage this tectonic shift better. comScore is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behaviour everywhere. In short, it helps brands go along with the client's roller-coaster of a digital journey.
Ramanjuam will be one of the speakers at Manoramaonline Geojit Techspectations 2018, which will be held at Kochi on November 24. 'Rebuild, Regain and Retain' is the motto of Techspectations 2018, a get together where some of the finest minds in the field of global digital technology will discuss the developments that are animating the sector.
Visit https://www.techspectations.com/ for more details and registration
Ramanujam is engaged in new business development and sales expansion for comScore's suite of products and services in India. As a member of the comScore India office, he has been concentrating on expanding the publisher ecosystem for comScore. The company has come to the conclusion that around 75 per cent of the total time spent on digital is spent by the millennials, a demographic consisting of internet users less than 35 years. This makes social media, OTT advertising and online retail very crucial.
It is now established that mobile is the device of choice to access internet content. But comScore has found that mobile apps have not kept pace with the surge in mobile use. Advertising tends to concentrate on mobile web than on the app. Ramanujam's company is banking on the trend to flip upside down. The prognosis: Mobile app advertising will overtake mobile web and desktop advertising. Reason: increasing storage space on mobile devices, better in-app user experience, and higher engagement time on apps. What's more, apps also provide better monetisation options.
Ramanujam's instinct seems to have been honed by working in cutting edge areas across sectors. "I started out as a software engineer, dabbled with advertising and brand management and finally settled on sales. I’ve worked across media, technology and real estate. My last stint was with Microsoft," he said.
With more than 15 years of experience across media, technology and real estate, Ramanujam has built new and established brands. Prior to comScore, he was with Microsoft. He also served as a brand manager for The Telegraph and the Head of Marketing for an emerging real estate company. He began his career at DaimlerChrysler.
Ramanujam holds a Bachelor of Engineering in Computer Science from the Birla Institute of Technology and Science and an MBA from the Indian School of Business.
comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behaviour everywhere. Built on precision and innovation, its data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behaviour at massive scale.
This approach helps media companies monetise their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement.
