Thiruvananthapuram: Theatres in the state can begin screening late-night shows as early as Tuesday. Kerala government on Monday released an order to this effect after getting the nod from the COVID core committee.
Now, movies can be screened from 12pm to 12am.
The movie halls, closed after the outbreak of coronavirus pandemic in the state, had reopened on January 13. However, no late-night shows were allowed.
The absence of this 'second show' had drastically reduced the revenue of recent release. It is estimated that more than 50 per cent of a movie's revenue is acquired off these late-night shows.
Since its ban, the screening of over 30 movies were withheld fearing losses.
Industry organisations, including the Film Chamber of Commerce, has had regular discussions with the government and the most recent ones had been to see the lifting of the ban.
They had argued that the Centre had allowed full-house screenings even as early as February.
However, with rising COVID cases in the state, the government had been insistent that no second shows be allowed and that only 50 per cent of seating is permitted.
Priest to hit theatres on March 11
The release of Priest, earlier slated for February 12, was postponed for a month in hopes that the government will revoke the needless ban on second shows.
With the favourable government order out on Monday, the horror-thriller movie, with Mammooty and Manju Warrier playing lead roles, will hit theatres on March 11.