Most popular TV show of 2025 so far? You’ll never guess

The first half of 2025 is over, and the world’s most-watched TV show this year is not a high-budget thriller or a buzzy reality show. It’s 'Bluey', the Australian animated series that has quietly become a global favourite — not just among children, but also adults and even pets.

According to a July report by global market research firm Nielsen, 'Bluey' has clocked over 25 billion viewing minutes between January and June 2025, making it the most-streamed and most-watched TV show of the year so far. It beat several top contenders, including the final season of 'Squid Game', new episodes of 'Love Island', and the ever-popular 'The White Lotus'. In second place was Grey’s Anatomy, with 22.5 billion minutes.

The most surprising part? 'Bluey' is not aimed at adults, yet has found a dedicated fanbase among them. Viewers across age groups have embraced the show for its heartfelt storytelling, gentle humour and realistic portrayal of family life. Pet parents have even described the show as ‘pet-friendly’, saying its soft visuals and music help calm their animals when left alone.

Produced by Ludo Studio and originally aired on ABC in Australia, Bluey follows the adventures of a curious and playful blue heeler pup, her younger sister Bingo and their parents. Since its premiere in 2018, the show has steadily grown into a global phenomenon, especially after becoming available on international streaming platforms like Disney+.

While shows like 'The Night Agent', 'The White Lotus' and 'Love Island' featured on Nielsen’s top 20 list for the first half of the year, Bluey emerged as the unexpected frontrunner, proving that wholesome, emotionally resonant content can easily compete with bigger, more dramatic titles.
As 2025 continues to roll on with more anticipated releases, Bluey remains the one to beat.