It is raining challenges on social media! While some challenges aim to be creative, some are for a cause and a few are even deemed senseless. From Jimikki Kammal challenge to Padman challenge to Ice Bucket challenge, social media have been abuzz with challenges every now and then. And the latest one is KiKi.
So what is KiKi?
The challenge is about jumping out of a moving car and dance along with it and then jumping back. While performing one should groove to Canadian rapper Drake's song 'In My Feelings' on the road especially in the middle of traffic.
How it all began?
The song 'Kiki, do you love me?' was actually created by Drake, but the whole concept of taking up and posting it as a challenge began since June 30. It was comedian Shiggy Show who first posted a video on Instagram where he was seen dancing to the song on a road. Later American footballer Odell Beckham Jr also recorded himself dancing outside his car. And soon joined celebrities like Will Smith who uploaded the dancing video of KiKi challenge on top of a bridge in Budapest.
The fever has now gripped India, too, with several celebs filming themselves taking up the challenge. Actors Ragina Cassandra and Adah Shah's videos were the top viral ones. While Regina dressed as a village belle pulled off the challenge between shoot, Shah too grooved to it where she was seen dressed as a naagin in a white attire.
Stars' responsibility
Well, Drakes track might sound catchy and tempt one to tap your feet. Although it is fun to watch, there are several videos where the challenge have gone terribly wrong. In a country like India, where we are asked to follow traffic rules, following such a trend especially by celebs could probably mislead many, the youngsters the most. The dance challenge has prompted a number of police agencies across the world to issue warning advisories.
Some videos of the challenge, uploaded on the internet, show oblivious dancers crashing into poles, tripping on potholes and even falling out of cars.
All said, we rest our case here!
