Playback singer Sithara Krishnakumar, in her latest music video, raises alarm against the unchecked exploitation of environment by humans. The lines of the song 'Arutharuthu' is written by noted lyricist BK Harinarayanan. Meanwhile, the song is composed by Sithara’s band Project Malabaricus.
Sithara, in this fabulous song, raises her voice against razing and levelling the mountains and hills, slaughtering other living organisms and polluting the air, land and water.
The song appeals against lowering the rainfall by cutting down trees and criticize turning farmlands into commercial spaces. She says the food has turned into poison due to the use of deadly pesticides on crops. The deeply meaningful lines remind us that there is no point in wailing in agony later, after building palatial mansions where brooks once flowed. The core message of this amazing composition is that the humans are not the sole inheritors of this earth.
Interestingly, 'Arutharuthu' is the first Malayalam song that is mixed using the Dolby Atmos technology. Keralite Sreejesh Nair who is known for doing sound mixing in many super hit Bollywood movies has mixed 'Arutharuthu' in the Dolby Atmos technology. This is the first song from the Rithu series of Project Malabaricus.
Liboy (guitar), Sreenath (keyboard), Mithun (drums), Ajay (guitar) and Vijo (guitar) are the other members of the band Project Malabaricus. Sumesh Lal has directed the music video which is produced by Wonderwall Media.