During times of despair, inspiring words coupled with soul-stirring melodies can help us see the light at the end of the tunnel. With this belief Sony Music India along with, National award winner Gulzar and Grammy and Academy Award-winning musician AR Rahman have joined to create an anthem of hope and healing titled ‘Meri PukaarSuno’. Unveiled by Sony Music India, the song brings together the iconic duo after their memorable collaboration in Dil Se, Guru, Slumdog Millionaire, Saathiya and Ok Jaanu.
‘Meri Pukaar Suno’ brings together some of the most iconic artists across the Indian music industry along with popular new age vocalists Alka Yagnik, Shreya Ghoshal, K S Chithra, Sadhana Sargam, Shashaa Tirupati, Armaan Malik and Asees Kaur. Like the seven notes, this unique collaboration is symbolic of unity across generations and cultures.
The anthem is essentially a call from Maati Maa (Mother Earth) urging all her children to reunite, and assuring them that this too shall pass. It also re-ignites the sense of optimism and belonging amongst us. Urging them to keep the fire of faith burning within our souls, the song highlights how dark times are an indication of a brighter and happier future.
‘Meri Pukaar Suno’ is rooted in the firm belief of Ek Jahaan. Ek Umeed. Ek Waada meaning One World. One Hope. One Promise.
Talking about the song’s direction and musical composition, maestro AR Rahman in a statement said, “This time, this period of the pandemic, is an extraordinary phase in everyone's life. There is so much uncertainty and pain, and yet, so much resilience and healing. Gulzar ji and I wished to create a song of hope because we all need comfort and reassurance. 'Meri Pukar Suno' is like Mother India singing to her children through her daughters. It's to say that human beings have survived and thrived through different periods of time and that we'll emerge through this bravely.”
Speaking about genesis of the anthem, Gulzar said "This is a story about Maati Maa, our Mother Earth, as she appeals to us to listen to her. She gives us hope with her bountiful resources, cool breeze, flowing streams and endless sunshine; asking us for a promise to look after our gift of life. Rahman sahab has given my words a truly magical composition as always."
The music video is a touching narrative of a child as he struggles to find inspiration, inter-woven with the incredible voices behind the song, which culminates into a beautiful moment igniting a spirit of hope & belonging.
The pristine, contemporary set up of the video is symbolic of unity against all odds and audiences will get to view the iconic ensemble together, even though they were all shot separately, in different parts of the country.
Interestingly, Sony Music India has pledged 50% proceeds from this song, towards Covid relief in the country, in association with a reputed charitable organization.