Poochi, a music video directed by renowned film make-up artist Sreejith Guruvayur, produced by Arun S Chandran Kootikal under the banner of Aida HC Production was released through the social media pages of Tovino Thomas, Manju Warrier, Kunchacko Boban, Jayasuriya, etc.
Poochi talks about women’s freedom and resistance. It depicts the lives of women of different age groups, starting from a girl menstruating and everything is beautifully presented from the perspective of a poochi.
Shot in the beautiful backdrop of Attapadi, Dhanya Suresh has written the lyrics composed by Rajat Prakash. The singers are Vishnu Das, Vivek Leo and Shikha Prabhakaran.
The Executive Producer is Anoj Thomas, Project Design is by Vian Mangalassery and Mahadevan Thambi has done the cinematography. Editing is by Pranav Babu, Production Designing by Mohandas, Sujith Sudhakar has done the costumes.
VFX by Sumil Sreedharan adds to the uncanny charm and elevates the visual aesthetics of the music video. Meanwhile, DI by Joji Parakal and Makeup by Narasimha Swamy also keep the enchanting mileu intact.
Salim Ali and Libas Muhammad are the Associate Directors and Sound Design is by Atul Krishna S. Aji Chithram has done the stills and AS Dinesh is the PRO.
