Tarun Tahiliani presents phygital Festive 2020 collection

New Delhi: While the entire world is busy discussing the new normal when it comes to fashion in the COVID-19 era, designer Tarun Tahiliani leads the way for the industry. Tahiliani presented his Festive and Bridal 2020 collection with a live showcase on the social media platform, Instagram, on Thursday evening.

People from across the globe got front row access to the phygital showing, which was shot at his atelier in Delhi. The show featured models in a melange of the designer's signature drapes and silhouettes. The collection titled 'Pieces of You' had models walking the runway dressed in the veteran's signature drape-sari and draped sari-gowns in pastel shades of lemon, mint green and lavender.

"In spite of the dreadful pandemic which is galloping on us we decided the show must go on; craft, fashion, life must go on... So we are putting out our first digital virtual show, shot right here in our wardrobe with all safety measures and precautions to bring you back what you are used to and what you enjoy and expect every July-- a beautiful Fall-Winter Festive bridal collection. Enjoy it and give me your feedback..." posted the designer on his Instagram handle.

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Home is the most comforting feeling in the world. It's where we’ve all felt the safest in the last few months. Home is what has protected us. Yet it is often the hardest to come home to yourself. In a world chaotic with opinions and noise, how do you find your inner voice? You listen. To even the quietest part of yourself. And if you are a Tarun Tahiliani bride you will let that inner voice reveal itself on your special day. It will be the moment when you shine as bright as your heart desires. But before you do any of that, you have to come home. To yourself. Why is that, you ask? Because at the end of the day it is the pieces that make a whole, the #piecesofyou. Introducing our new bridal and festive wear collection, shot at the #TarunTahiliani atelier. With strict social distancing guidelines in place, our first ever digital fashion show pays homage to the dynamic world we find ourselves in. Over the past three weeks, we have worked towards repurposing the mood-board room to create a ramp-like setting. We painted the entire room to match the concrete walls. We adorned the walls with miniature paintings and for the floors, we chose the most exquisite collection of old Indian, Mughal and Persian carpets for the runway. This show is dedicated to every bride and groom who want to celebrate their individuality on their big day. Here's to you finally coming home. Location: Tarun Tahiliani Atelier Interiors (carpets): The Carpet Cellar (@thecarpetcellar) Jewellery: J.H.Jewellers (@jhjewellers), Raaya (@raaya_jewellery), Vinay Gupta for Tarun Tahiliani -- Shri Paramani Jewels (@shriparamanijewels) Accessories by #TTAccessories Music: Ma Faiza (@ma_faiza) Choreography & show direction: Aparna Bahl (@aparnabahlbedi, @preferredprofessionals ) Video: Snapsoul (@snapsoulstories) Hair & Makeup: Anu Kaushik (@kaushikanu) Models: @thegauravchaudary @lakshmirana @nisha.yadav.official @palaksureshgupta @richadave.10 @sonalisharma29 @sonyrockstar Backstage: @pujansharma Digital consultant: @ravneetkaurr PR Consulting: @mypeepul Social media: @beamandwords PR & Communications: Team Tarun Tahiliani

A post shared by Tarun Tahiliani (@taruntahiliani) on Jul 16, 2020 at 8:00am PDT

Tahiliani hasn't allowed the downsizing of the big fat Indian wedding to dampen his spirit, the ensembles being ornate and embellished but in keeping with the "studios commitment to lightness." Anarkalis featured intricate chikankari work and lehengas replete with thread and zari embroidery allowed for the shimmer of pearls and sitaras.

The designer commented, "The show is dedicated to every bride and groom who want to celebrate their individuality on their big day. Here's to you finally coming home."

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