It's interesting to note that every decade or so, clothing styles witness a different theme that directly reflects the zeitgeist.
It has been five months since cinema theatres are lying shut in Kerala due to the Covid pandemic.
The lockdown hit the handloom sector at a time when it was expecting a turnaround after the floods in 2018 and 2019.
After COVID, with public gatherings banned, loud speakers and fancy lights became obsolete landing the 'light and sound' shops and workers in heavy debt and struggles.
There are over 35,000 beedi workers in Kerala, whose lives have been severely affected by the pandemic and lockdown.
The pandemic put a sudden and absolute end to the dwindling revenue that theatre owners used to service a portion of their debts.
The pandemic and the resultant lockdown made it impossible to manage bus services without losses.
The lockdown has hit the insurance agents hard because their income is dependent on the policies they sell and the commission on premium payments. Selling new policies became very tough because of the financial crisis.
Suleka Khalid, a housemaid, had to stay jobless for months, her son lost his job and three in the family, including Suleka, had fallen prey to the virus.
After COVID struck, 'kalamezhuthu' was forgotten. Temples were closed and the faithful, even when they felt the need to appease the snake gods, could not summon performers to sing for them.