It has been long since the trend of mismatching ensembles made a foray into Kerala's fashion horizon. And for women toying with shawls of churidars is not new either. In the process, a new trend of designer shawls too emerged. Shawls thus became a fashion statement as well as a handy and comfort wear giving the material an independent costume status.
It was then a youth, hailing from Kozhikode, who was trying out various design elements with women's wear, entered the scene. Muzammil Moidu, after graduating in business studies, was experimenting with various design elements in women's costumes and their promotion.
The shawl was the last thing on Muzammil's mind. But, his simple idea of creating a multi-purpose, elaborate, comfortable, and quality wear soon received wide attention and acceptance in the market. The demand for them skyrocketed and soon he was in a position that he was unable to match the requirement in the market for the product.
"We didn't have the facility to meet the sudden surge in the demand for our shawls. So we started focussing on this particular product and branded it as M Fab Shawls," says Muzammil.
Now, women in Kerala, especially the youth, are quite familiar with the extra-large M Fab shawls, which are now popular as a quality cotton garb marketed exclusively in the state. The popularity of the material grew so much in a short span of time that it is now termed as Fab shawls across Kerala.
However, there are many other such shawls available in the market, which fake the M Fab brand. "But people can easily identify the fake ones. We are not at all worried about it as such products are opted for by customers only when our brand is not available there," says Muzammil.
"It's very easy to distinguish the fake ones from the M Fab shawls, which are pure cotton, better finish, heavier in weight and the M Fab label clearly displayed,” says Muzammil.
The product, which is supplied from Kozhikode, is yet to match the growing demand for it in the market and Muzammil is all set to expand its production and marketing across the state.