Started over a decade ago, Milan Design has come to prominence with its exclusive designs and themes transcending times. The style and design team at Milan is always in pursuit of new patterns and style which are ever-elegant, graceful and in vogue.
Since its inception as a force majeure in the fashion industry in Kerala, Milan has been experimenting and exploring new design patterns in costumes. It was Milan that introduced Silver Zari in Kerala and extended its design experiments by introducing rose gold and cinnamon gold in the bridalwear segment. In response to the rising demand for Milan's design, the fashion line is setting up a new separate customized couture store in Kochi.
The store is mainly into bridalwear. But following a torrent of enquiries regarding menswear Milan has started customising men's costumes too. Currently, the store designs Indian menswear like sherwani, Kurta and so on.
The design department
For new materials Milan always goes to in-house designs. The fashion house' design department is directly supervised by Sherly Regimon, the CEO of the store. She makes her own palette or tells her in-house artists to try out different shades and blends.
The 'longest' veil feat
Milan was recently in news for creating the longest veil of its kind in bridalwear in India. The veil with panel-cutting pattern with a slender finish was 100 feet long and was worn by Sibia during her wedding to Kevin Padiken. It was longer than the 70-feet long veil worn by actress Priyanka Chopra at her wedding. The drape attached Kancheepuram saree with handwork on its pallu, worn by Milan CEO Sherly, the bridegroom’s mother, on the occasion is also a new concept the Milan boasts of.
To keep its ensembles unique Milan always tries to reduce repetitions. It was Milan that popularised the mix-and-match trend in the churidar and dhupatta apparels in Kerala. The fashion house is also keen on keeping up with the trend in the fashion industry at large. Thus the line is keeping a tab on the colour of the year 2021, ultimate gray – as declared by Pantone and followed across the spectrum of the fashion industry – for its latest fabrics.