Gucci names Alia Bhatt its global ambassador, first Indian to endorse the brand

The 'Udta Punjab' actress has been nominated by the world-renowned luxury brand as its global ambassador. Photo: Instagram | aliaabhat

Adding yet another feather to her cap, Alia Bhatt has struck a deal with the Italian fashion house Gucci. The 'Udta Punjab' actress has been nominated by the world-renowned luxury brand as its global ambassador. Alia will make her first appearance at the Gucci Cruise 2024, which will be held next week in Seoul. The event will take place at Gyeongbokgung Palace in the city.

The show, which will be held on May 16 marks Gucci’s 25 years in the country as the brand opened its first store in Seoul in 1998. The show will be held in front of Geunjeongjeon, the main hall of the Gyeongbokgung Palace.

Posting a picture, the actor-entrepreneur-producer wrote on Instagram, "I'm honoured to represent the house of Gucci not only in India but also at a global stage. Gucci's legacy has always inspired and intrigued me and I'm looking forward to the many sartorial milestones we create together @gucci."

The announcement comes as a shot in the arm for the prodigious actress after making headlines with her debut at Met Gala event held at Metropolitan Museum of Art, Costume Institute in Manhattan, New York City this year. Designer Prabal Gurung, who adorned her as per the theme 'In Honour of Karl' has turned her into a muse.

The white bridal gown featuring a long train and about 1 lakh pearls and crystal embellishments worn by her was the highlight at the event. The ensemble was inspired by Karl Claudia Schiffer's dress worn by supermodel Claudia Schiffer in 1992. Alia's Met Gala outfit was hand-embroidered in India on silk tulle and made at Atelier Prabal Gurung in New York. The actress has been showered with heaps of praises from peers and fan alike on the internet.

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