Deepika Padukone to partner with Pottery Barn for global collaboration

Deepika Padukone.
Deepika Padukone. Photo: IANS

New Delhi: Pottery Barn, which started with the launch of in July and the opening of the company's first retail site in Delhi in September, has roped in Deepika Padukone to collaborate with it as a brand ambassador in a global relationship to co-create a line.

Padukone, who is also a businesswoman and philanthropist says, "I've always been fascinated with spaces and my passion for interior design is no secret! I am therefore thrilled to be collaborating with global home furnishing leader Pottery Barn and look forward to creating timeless pieces together!"

The world's biggest digital-first, design-led, and sustainable home retailer, Williams-Sonoma, Inc. (NYSE: WSM), and its portfolio brand Pottery Barn is renowned for its commitment to sustainability, customer service, and supplying high-quality home furnishings, high-quality items that are built to last.

"We are excited to partner with global icon Deepika Padukone," said Monica Bhargava, Pottery Barn Chief Design Officer. "Deepika's passion for home design and timeless sense of style resonates with Pottery Barn fans worldwide and through our collaboration launching in 2023, customers will have the opportunity to bring Pottery Barn's coveted designs infused with Deepika's signature style into their own homes."

As of now, the company sells a variety of Fair Trade Certified products ethically produced goods that are good for the environment and people, craftsmanship, recycled components, cotton that is obtained ethically, and FSC-certified wood furniture collections maintaining forest ecosystems all across the world (Forest Stewardship Council).

Additionally, Pottery Barn provides free Design Crew services to its clients, which are provided by a devoted group of interior designers, and professional designers. The Design Crew aids clients in bringing their home renovations to completion and provides style advice, through one-on-one design meetings conducted digitally, in-person, or at home.

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