Mumbai: Classic Legends on Thursday re-launched the iconic motorcycle brand Yezdi in the country with the roll out of three models, priced between Rs 1.98 lakh and Rs 2.09 lakh (ex-showroom Delhi).
The company launched three distinct models -- Yezdi Roadster at a starting price of Rs 1.98 lakh, Scrambler at Rs 2.04 lakh and Adventure range at Rs 2.09 lakh.
The three bikes come with the same liquid-cooled, fuel-injected 334 cc engine but are tuned to deliver different power outputs.
The Adventure comes with a power output of 30.2 PS, the Roadster with 29.7 PS, while the Scrambler features 29.1 PS of output.
The new range of Yezdi motorcycles will be available across Classic Legends' dealership network, which already retails Jawa Motorcycles, in India.
The company has commenced the bookings of the range with an amount of Rs 5,000 only.
"It is not every day that you get to celebrate the comeback of an iconic motorcycle, let alone the likes of a legend like Yezdi.
"While its spirit lived on through its die-hard community and in the mind and hearts of every rider, the anticipation to see it take over the Indian roads again, has been unbelievable. We have the legacy but now we will create our own lineage," Classic Legends Co-Founder Anupam Thareja stated.
Classic Legends Co-Founder Boman Irani noted that the Yezdi brand is all about stories and emotions.
"That's what has kept it alive, and this is exactly what we want to build on for the future. The new Yezdi motorcycles are not just motorcycles, but a way of life. They're a medium for riders to go out there, create more memories and have unparalleled fun while doing so," he added.
In 2016, M&M had struck a deal with the bike maker, which allowed Classic Legends to launch and market bikes under the Jawa brand name in the country and East Asian markets.
While Mahindra has a 60 per cent stake in Classic Legends, the balance 40 per cent is held by Anupam Thareja, founder of Classic Legends; and Boman Irani, chairman and MD at Rustomjee Group.
Speaking at the launch Mahindra Group Chairman Anand Mahindra noted: "As the Mahindra brand is concerned the predominant image of the brand in the public's mind is automotive and about SUVs in particular.
"SUVs are a workhorse and they help hard working people right. But they are also about off-roading, recreation and fun. So, for Mahindra to help resurrect an incredible lifestyle brand like yesterday it's only natural with the Yezdi."
Elaborating further, Classic Legends CEO Ashish Joshi stated that the biggest challenge for the company while developing the new Yezdi motorcycle(s) was to keep the spirit intact.
"We also knew that the motorcycle riders have evolved over the last few decades and followed a very focussed approach. What you see now are three motorcycles purpose-built' for rider requirements across the spectrum. We have always been about redefining the modern classic segment in the country and have gone ahead and did just that," he added.