Royal Enfield and Hero MotoCorp on Wednesday announced a price reduction for their popular motorcycle range of up to 350cc, effective from September 22, to pass on the benefits of the recent GST rate cuts to customers.

Royal Enfield said that customers will benefit from price reductions of up to ₹22,000 on its 350cc motorcycle range. The company added that it will pass on the full benefit of the recent GST rate cuts to customers across its motorcycle business, service, apparel and accessories range, following the recent reforms introduced by the GST Council.

With this move, Royal Enfield's 350cc range, including Hunter, Bullet, Classic 350 and Meteor 350, will become more accessible for motorcycling enthusiasts across the country.

However, for the more than 350cc range, the prices will change as per the new GST rates, the company said.

Meanwhile, Hero MotoCorp announced price cuts for its various models by up to ₹15,743 effective from September 22, according to a regulatory filing.

"Customers can now avail price benefits of up to ₹15,743 on select models (ex-showroom Delhi), making motorcycles such as the Splendor+, Glamour, Xtreme range and scooters like the Xoom, Destini and Pleasure+ even more accessible," it added.

Welcoming the GST rate reduction, Hero MotoCorp CEO Vikram Kasbekar said the government's next-gen GST 2.0 reforms will boost consumption, empower GDP growth, and accelerate India's journey to a USD 5 trillion economy. "In addition, more than half of the Indian households use two-wheelers for their daily needs, making it critical for mass mobility," he said, adding that the timing is opportune and ahead of the festive season.

It makes two-wheelers more affordable and accessible for India's largest consumer base, while giving a strong demand push, Kasbekar noted.
(With PTI inputs)

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