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Mukesh Ambani's Jio Platforms could deliver a strong listing-day debut, but its ability to generate sustained returns for investors will depend on how effectively it turns its massive telecom customer base into higher-margin digital, artificial intelligence (AI) and other services, analysts said.

Jio Platforms, a subsidiary of Reliance Industries, is seeking a valuation of $108.3 billion (approximately ₹10.3 lakh crore) through a ₹30,213-crore initial public offering (IPO), which is set to be India's biggest. The share sale will open on October 21, with the stock expected to list on October 28. The price band is set at ₹1,065 to ₹1,119 per share.

Market indicators point to potential listing gains of 15% to 20%, suggesting a strong debut that could outshine those of recent major listings, including the National Stock Exchange of India, Hyundai Motor India and Tata Capital. However, analysts say the bigger question is whether Jio can sustain investor returns beyond its market debut.

"We expect demand to be resilient across investor categories," said Aishvarya Dadheech, founder and chief investment officer at Fident Asset Management. "The Reliance name carries considerable weight in the market."

Backed by Meta and Google, Jio is India's largest telecom operator by subscriber base, with businesses spanning broadband, enterprise services, cloud computing, digital applications and data centres. Its vast reach and data capabilities provide a strong foundation for expansion, but investors will be watching how effectively the company converts that scale into profits.

"The market will want to see how Jio translates its enormous subscriber base, data leadership and digital ambitions into sustained earnings growth," said Arun Kejriwal, founder of Kejriwal Research and Investment Services.

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Jio's long-term investment case rests on building higher-margin businesses beyond mobile connectivity, Kejriwal said. While its network, scale and access to customers offer a competitive advantage, sustained gains will depend on its ability to generate more revenue from each user through a wider range of digital services.

The listing would make Jio India's fourth-largest listed company by market capitalisation, behind its parent Reliance Industries, Bharti Airtel and HDFC Bank.

Emerging businesses could provide additional growth opportunities over time. "Data centres and low-earth-orbit satellite communications could add to earnings over time, though they remain longer-term opportunities," said Dharmesh Kant, head of equity research at Cholamandalam Securities.

Led by Akash Ambani, Jio competes with Bharti Airtel, controlled by Sunil Bharti Mittal, which has a market valuation of around $118 billion. Airtel's valuation reflects its diversified investments, including its African operations and network infrastructure.

With the scope for easy subscriber additions narrowing across India's telecom sector, tariff increases are becoming increasingly important for earnings growth. Nomura, which names Bharti Airtel as its top pick in the sector, sees higher tariffs as the primary driver of future earnings growth.

For Jio investors, the distinction is clear: the IPO could offer near-term gains, but its longer-term performance will depend on whether the company can turn its enormous customer base into a durable engine of profitable growth.

(With Reuters inputs)