Kerala Food and Civil Supplies Minister G R Anil on Saturday announced that women will be offered a discount of up to 10 per cent on non-subsidised products at Supplyco outlets starting November 1.

He said the new discount will be in addition to the existing price reductions already offered by Supplyco. The announcement was made during the valedictory function of Supplyco’s Golden Jubilee celebrations.

Anil further said that various new schemes will be rolled out, targeting a monthly sales turnover of ₹250 crore. As part of the plan, mobile supermarkets will be launched across 14 districts, reaching all 140 constituencies.

To improve the availability of quality rice, boiled rice will be included among the subsidised varieties, allowing ration cardholders to purchase up to 20 kg of rice through Supplyco outlets— double the existing 10 kg limit, the minister said.

The minister said that Supplyco has evolved beyond being just a government institution and is now positioning itself as a strong business organisation. "Supplyco is implementing marketing strategies comparable to international retail chains while continuing its market intervention initiatives to support the public," he said.

He also announced that Supplyco will introduce Privilege Cards for customers, allowing them to earn reward points on each purchase and redeem them for discounts on future purchases. 

During this financial year, 30 Maveli stores will be upgraded into supermarkets and 15 into superstores. By December, the Thalassery, Ernakulam, and Kottayam supermarkets will be transformed into Signature Marts offering a superior shopping experience. Also, six new petrol pumps will be opened, Anil said.

Meanwhile, Industries Minister P Rajeev said Supplyco achieved record sales worth ₹386 crore during this Onam season, which is the highest in its history. He said that despite the economic constraints, the Finance Department extended the necessary financial support to Supplyco for Onam.