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As a result of the partnership, a wide selection of products ranging across womenswear, menswear and accessories will be available to million customers on Flipkart.
The collection was launched at the digital edition of the India Couture Week (ICW) on through a fashion film, shot in five episodes at The Roseate in the Capital.
Designer Amit Aggarwal launches his latest couture collection on Day 2 of the first-ever digital edition of the India Couture Week.
Valaya says, 'there's no way you can replace the adrenaline rush of a show, the spectacle, the interaction between clothes and people, but adversity gives rise to opportunity.'
The couture ensemble that exuded elegance was created by LabelM designers and craftsmen spending days and months.
The couturier celebrated his 25-year milestone in the fashion industry with a digital presentation in association with Blenders Pride Fashion Tour on September 10.
Malhotra closed the digital edition of the India Couture Week with a showcase of his latest couture collection 'Roohaniyat - A celebration called life.'
Consumption wise, today people are much more mindful of what they are buying, they aren't buying a lot of fast fashion, says Rawal.
Designers are given unparalled freedom and support to showcase their collections. Image courtesy: IANS
The luxury fashion house announced its upcoming collection, titled 'Ouverture of Something that Never Ended', presented by Creative Director Alessandro Michele.
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