Global pop sensation BTS is back again after their massive, record breaking single Dynamite – with the most 'BTS-esque' album ever, and it is as best as it can get.
The South Korean septet has dropped their latest music video 'Life Goes On' on Friday, treating their fans with soothing yet powerful lyrics and cosy visuals and setting Twitter abuzz.
'Comeback jitters' something every hardcore fan would relate to. 'Comeback' is a term used to refer a band or an artist releasing their latest work after a brief break. The BTS fandom, called ARMY, was no exception to it. From trending every bits and pieces of information revealed regarding the album in the past week to coining intricate theories over the lyrics, the ARMY has been ever so active off late. Now the excitement is off the charts.
Purely homemade
The fans and music enthusiasts have been on seventh heaven ever since Bighit Entertainment, the production house of BTS announced they were making an album of which all the major production roles would be handled by the seven band members.
The track list released by the company earlier showed the members were being credited for lyrics and composition. And setting the anticipation bar further high, it was revealed that the youngest of the group, Jungkook, will be the director of the music video for Life Goes On.
Jungkook had impressed the fans with his self shot and edited vlog series GCF in the past. It is safe to say that Jungkook had given some of the most stunning visuals of his fellow members in the GCF videos (cough mullet Namjoon cough).
Tranquillity and hope through music
'BE' comes at an hour of uncertainty. With the world coming to an almost standstill early this year due to the COVID-19 crisis and the struggles followed, the band aims to uphold a message of hope and positivity through this album.
In a recent address to the United Nations, the band emphasized on the phrase 'life goes on', reckoning how every troubling times, every cold winter would eventually pass and the 'spring would come' (sounds familiar?). According to them, it is that message, paired with a multitude of emotions these twenty-something men went through in the past months was what this album is made of.
Of pyjamas, living rooms and couches
As the world gets confined to indoors following shutdowns to tackle the pandemic spread, BTS also focused on the new normal in the new video- featuring them hanging around in their apartment, dealing with the mundane things in life. This theme is a stark contrast to the vibrant, buzzing vibe of their releases in the past few years.
Jungkook's camera seems to have captured a page ripped from the lives of him and the rest of the six members – RM, Jin, SUGA, J-Hope, Jimin and V. The men are seen cosied up near an outdoor fireplace and watching TV from the couch wearing pyjamas in the music video, much like how the rest of the world ended up to be.
The septet is set to perform Life Goes On for the first time at the 2020 American Music Awards on November 22.
Since their 2013 debut, the band has ridden a global K-Pop wave with catchy, upbeat music along with lyrics and social campaigns aimed at empowering young people.
Their latest hit was 'Dynamite', their first song entirely in English, which topped the Billboard Hot 100 singles chart in September.
They played a virtual concert last month, drawing more than 990,000 viewers from 191 countries, and fetching some 50 billion won ($45 million) in ticket sales.
The band had to call off their tour of nearly 40 concerts in Asia, Europe and the United States, which had been due to begin in April, as the coronavirus spread around the world.
