Keralites downed liquor worth Rs 76.5 cr on Christmas Eve itself

Cleaning in progress at a BEVCO outlet. File Photo: Manorama

Thiruvananthapuram: Kerala has set another record in liquor sales. On Christmas Eve, liquor worth Rs 76.5 crore was sold through the government outlets.

Kerala State Beverages Corporation (BEVCO) alone sold liquor worth Rs 65 crore through its 265 outlets. Last year, the sales during the corresponding period through the BEVCO outlets was Rs 55 crore.

The BEVCO shop located on the Powerhouse road in Thiruvananthapuram topped the list in liquor sales. The outlet there registered a sale of liquor for Rs 73.53 lakh.

The second place went to the BEVCO outlet at Chalakudy. There, the total sales went up to Rs 70.72 lakh. The outlet in Irinjalakuda bagged third place with a sale of Rs 63.60 lakh there.


The Kerala State Co-operatives Consumers' Federation Ltd or Consumerfed sold liquor worth Rs 20 crore in two days. On Christmas Eve, its total liqour sales touched Rs 11.5 crore, a minor increase over the Rs 11 crore last year on the same day.

Among the Consumerfed outlets, the Kodungallur outlet topped in liquor sales on December 24. Liquor worth Rs 54.92 lakh was sold there. Liquor worth Rs 53.5 lakh was sold at its Ernakulam Banerji road outlet and Rs 52.5 lakh was the sales figures at the Vyttila outlet the same day.

On Christmas Day, Consumerfed sold liquor worth Rs 8.5 crore. Last time, the revenue from the liquor sales on Christmas was Rs.8 crore.

At the Njarakkal outlet in Ernakulam, the liquor sales this time was Rs 39 lakh. It was Rs 38 lakh at the Kozhikode outlet and Rs 36 lakh in the Consumerfed store at Kunnamkulam.  

The comments posted here/below/in the given space are not on behalf of Onmanorama. The person posting the comment will be in sole ownership of its responsibility. According to the central government's IT rules, obscene or offensive statement made against a person, religion, community or nation is a punishable offense, and legal action would be taken against people who indulge in such activities.