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The new Kerala-made brandy will be manufactured by Malabar Distilleries Ltd at Menonpara in Palakkad.
According to figures released by BEVCO, sales rose by 18.99 per cent compared with the same period in 2024, when liquor sales stood at ₹279.54 crore.
Earlier, Harshita Attaluri IPS (KL-2002), Inspector General of Police, was serving as both the chairperson and managing director of the corporation.
Customers can now purchase carry bags priced at ₹15 and ₹20.
Initially restricted to women, the scheme was later expanded to include their family members after government intervention.
The collected bottles will be handed over to Clean Kerala Company, which will pay Bevco for the procurement.
Sales on Uthradam day alone touched ₹137.64 crore, up 9.23% from ₹126.01 crore in 2024.
We have also suggested that BEVCO staff check the identity cards of people purchasing alcohol to confirm their age, police said.
This is the highest bonus ever distributed by the corporation.
The proposal involves online ordering and home delivery, but requires amendments to existing liquor laws and approval from the state government.
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