BCCI announces Apollo Tyres as lead sponsor replacing Dream11 in ₹579-crore deal
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The Board of Control for Cricket in India (BCCI) has announced Apollo Tyres as the lead sponsor of the national cricket teams, replacing the banned fantasy sports platform Dream11.
According to agency reports, the deal is worth ₹579 crore. The previous deal with Dream11 was for ₹358 crore. The BCCI said the agreement with Apollo Tyres is for two-and-a-half years, ending in March 2028.
"Under the terms of the deal, the Apollo Tyres logo will be featured on the jerseys of the Indian men's and women's national teams across all formats," the BCCI said in a press release.
The BCCI did not have a shirt sponsor for the teams after the Centre banned gaming apps that dealt with money, as per the 'Promotion and Regulation of Online Gaming Act 2025', with Dream11 being one such platform.
The BCCI had released the invitation for Expression of Interest for the team's lead sponsor rights earlier this month, confirming that there will be no shirt sponsor for the ongoing Asia Cup. The Indian men's senior team, which is competing in the UAE, does not have a shirt sponsor.