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Coldplay's concert in Ahmedabad, for instance, caused hotel prices to spike by up to 200%, with many establishments fully booked weeks in advance. Major hospitality brands collaborated with event planners to offer VIP lounges and exclusive packages, including backstage access and meet-and-greet opportunities.
After BTS released their latest English track 'Butter', fans couldn't control their excitement. Check out what a few ARMY got to say about it.
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