Thiruvananthapuram: Kerala’s Tourism Department has launched yet another innovative campaign to attract travellers to various destinations in the state. Titled ‘Revenge Tourism’, the initiative aims to inspire people who could not travel due to the COVID 19-related restrictions over the last couple of years to visit places now as an ‘act of revenge.’
“Wide publicity will be given to the campaign. Programmes to bring more visitors to the state’s tourist attractions will be implemented soon. Facilities at the destinations will be improved,” said a Tourism Department official.
“The plan is to give a boost to the tourism industry which is struggling after the pandemic struck,” he added.
Meanwhile, hotel bookings till June this year offer good hope, said the official.
“In fact, Revenge Tourism is the third phase of the ‘Change of air’ and ‘Travel for good’ campaigns unveiled by the department to help the industry recoup the losses caused by the pandemic,” he said.
“Revenge Tourism will help Kerala’s tourism industry to regain its glory. There are plans to rope in a foreign celebrity to be the brand ambassador of God’s own Country,” said Tourism Minister P A Muhammed Riyas.
Other plans include introducing beach-based adventure tourism activities, building helipads at various places to promote heli-tourism, making monsoon tourism active and boosting cruise tourism. ‘Presently, cruise ships touch Kerala on the way from Maharashtra to Lakshadweep. We are exploring options to introduce cruise trips which are more beneficial to Kerala,” said the official.
