Want to enjoy some mud football, tug of war, crab catching and more, soaking in the whole spirit of a Kerala monsoon? Plan a trip to God’s Own Country, Wayanad, this year. Splash-2025, the 12th edition of Kerala’s Wayanad Monsoon Carnival, will take place from July 11 to 14. Aimed at showcasing Wayanad as a premier tourism destination, Splash, organised by the Wayanad Tourism Organisation, has brought together over 6,000 buyers and influencers from across the country and abroad in recent years. These events will be conducted with the support of the District Sports Council and the District Tourism Promotion Council (DTPC).

What is Splash?
The event is a blend of business, art, nature, and rain, aptly branded as a tourism product to capitalise on the potential of rain in Wayanad and energise monsoon tourism during the otherwise slow season. The event is scheduled to be held in the second week of July, every other year. Launched in 2009, the village tourism festival has evolved over the years into a blend of old and modern elements. Catering to people from all walks of life,

What’s in store this year
1) B2B Session on July 12 and July 13: The business segment will host over 500 carefully selected buyers from across India, with a particular focus this year on increasing participation from northern states. The initiative aims to enhance Wayanad’s visibility in emerging markets and promote the Wayanad-Kannur-Kasargod circuit as a compelling travel experience.

This year’s seller participation is expected to include tourism service providers from Wayanad, Kozhikode, Kannur, Kasargod, as well as from neighbouring regions, including Coorg, Mysore, and the Nilgiris.

2) Outdoor Activities: Highlighting Wayanad’s natural beauty and adventurous spirit, the outdoors component will include mud football, cycling, trekking, and traditional sports. Splash is a venue where one can enjoy the agrarian leisurely items like mud football, crab catching, ‘tug of war’, ‘hitting the pot’, along with the modern adventures like jungle cycling, mountain biking, trekking, farm walks, 4x4 vehicle racing, canoeing and kayaking.

3) Entertainment Events: Designed to celebrate the region's cultural vibrancy, the entertainment module promises an engaging and memorable experience for all attendees. Master artists from various avenues of music, dance, and other performing arts would bless the audience with their talents.

Buyers can register now
The registration for buyers is currently open and will close on May 15, 2025. Already, over 300 buyers have registered, and the selection process for the final 500 will commence immediately after the deadline.

On April 3, a meeting was convened with all key tourism organisations to ensure coordinated efforts in making SPLASH-2025 a grand success. With strong backing from the district administration and the enthusiastic support of stakeholders, SPLASH 2025 is poised to reinvigorate the tourism industry of Wayanad, the organisers said.

Key persons to contact: Wayanad Tourism Organisation President K. R. Vancheeswaran (9744541203), Vice President C. C. Ashraf, Treasurer Babu Vaidyar (9447183953), and Management Committee member Biju Thomas (9447358118).

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