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'Honey in a tube': How 5 friends turned Wayanad tragedy into a sweet success
- July 30 , 2025
After surviving the deadly Wayanad landslide, five childhood friends from Mundakkai turned heartbreak into hope. Losing homes and loved ones, they rebuilt from the rubble—launching WynCrave, a local brand best known for its ₹5 “Tube Honey.” Backed by community support, their journey from grief to grit now fuels 35 products and dreams of global export. This is their story of resilience, friendship, and reinvention.
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