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The Mamdani-Vijayan Effect: Psychology behind election advertisements | Kerala Assembly Elections

  • April 04 , 2026

What really set Zohran Mamdani's campaign apart? Did Pinarayi Vijayan borrow the mayor of New York's advertising strategy to boost LDF's support ahead of the Kerala assembly elections? There's a lot more to election advertisements than what meets the eye.

Producer: Joshua Eugine
Co-Producer: Arun George Mathew
Editing: Arun George Mathew
Script: Joshua Eugine
Featured in Video: Ajesh Mukkam, Ziyan T Mohammed | Adhouse Advertising, Prajwal Xavier

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