Jyotika Eapen's love for art started with creating banners and backdrops for different events in school. “My mother was an art teacher and I was just helping her. Looking back, I feel I always knew I wanted to do something creative once I grow up,” she recollects.
Now, Jyotika works in Dubai as an associate creative director in Create Group. She was recently featured in the Creative Faces to Watch 2022 list brought out annually by Campaign, a magazine based in the Middle East for the contributions she has made in the advertisement industry. “I was out with my colleagues when I came to know that I was featured. It was a surprise and I am very happy and just grateful. The list features upcoming faces in the media industry to watch for this year,” she explains.
The 29-year old has her roots in Kottayam. She pursued her graduation in Visual Arts from Stella Maris College, Chennai. “It was a hybrid degree and it had everything from art history to practicals on painting and drawing. I specialised in design in this course and tried out things like jewellery and traditional design,” she says.
Jyotika's career started as a photographer. "I shot photos of streets and sketched portraits before I joined an agency as a designer seven years ago. This industry is fun for people who enjoy a fast-paced environment. Here, deadlines are always soon and one works with multiple clients at the same time. I agree that it can be stressful, but I can never call it boring,” she explains on work challenges.
Over the years, Jyotika has worked in several campaigns for the Dubai Government, Abu Dhabi Government, Saudi Arabia’s sovereign wealth fund , Standard Chartered, The Oberoi, Volkswagen etc.
Apart from advertisements, Jyotika also enjoys travelling. “I used to travel quite a bit before the pandemic, but after that, I had to keep it local. My recent visit was to Jordan. It is one of my favourite places and I go there once or twice a year. Covid has also affected my travels to Kerala. Earlier I visited Kerala once every year, but I could only come down there once after the pandemic. I hope I can travel there soon and also explore more of North India soon,” she concludes.