Rooh Afza may cross Wagah border if it gets nod from Indian government


The days of fasting during the holy month of Ramadan ends with the warmth and deliciousness of the iftar gatherings. Rooh Afza is a special drink which is unavoidable during the elaborate iftar parties in North India. The refreshing drink has fresh and fragrant rose petals as its main ingredient. The product from the Humdard laboratories has recently faced severe shortage in India, leaving the fans of Rooh Afza disappointed.

When one user tweeted about the shortage of the drink in India, the sister concern of the Humdard laboratories in Pakistan has replied and it is wining hearts in both the countries. Usama Qureshi has tweeted, “Brother @DilliDurAst, we can supply Rooh Afza to India during this Ramzan. We can easily send trucks through the Wagah border if permitted by Indian government.”

It is assumed that the production of Rooh Afza was lowered due to the unavailability of the medicinal herb that is added in it. The Indian representatives of the Rooh Afza said that the drink would be made available in the Indian markets from next week onwards.

It was Hakkim Majeed, a unani practitioner who introduced the drink, in British India, to beat the harsh Delhi summer. The bright red drink which came packed in glass bottles soon became popular. Following the partition, a part of the Humdard family had moved to Karachi in Pakistan. There, they began making Rooh Afza from a rented house which had just two rooms. The drink instantly gained popularity in Pakistan. The Humdard family parted again after the formation of Bangladesh in 1971. Rooh Afza repeated its magic in Bangladesh as well. The Pakistani and Bangladeshi branches of the Humdard laboratories are successfully functioning in these countries serving delicious Rooh Afza to millions of people.

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