C P Sahad, who runs the CPH Achar Kada at Eranhikkal in Kozhikode, has put forth a delicious promise - ‘Free biriyani, if Argentina wins the World Cup in Qatar’, along with some spicy pickle.
One look at Sahad's shop is sufficient to drive away any whiff of suspicion about his offer. A 10-ft cut-out of Messi proudly stands at the front of the shop. Messi's photo also adorns the door. The shop has also been painted in the blue and white colours of the Argentina football team.
An ardent fan of Argentina, Sahad recently gave his shop the makeover with the World Cup around the corner. As the shop's new look garnered attention, the fans have been flocking to the shop. Some people take selfies with the shop as the background.
A resident of Vellayil, Sahad had started the shop at Eranhikkal two years ago. His passion for the game is also on display at the CP Haji’s Hotel, owned by Sahad, at Vellayil. The walls of the hotel have been decorated with the photos of players from various countries competing in the World Cup.
Sahad's love for his favourite football team is also evident on his scooter, which sports the Argentina flag and a sticker of Messi. He also plans to set up a big screen in front of the shop to watch the World Cup matches.