Kerala Blasters have announced Indian cricketer Sanju Samson as their new Brand Ambassador.
The entry of Sanju, who is one of Kerala's biggest sporting stars, is expected to infuse great enthusiasm into the Blasters' off-field activities – from grassroots and community development to fan events.
“Sanju is a national icon, and we are thrilled to welcome him to the KBFC family,” said Kerala Blasters' Director Nikhil Bharadwaj. “We come together in our common endeavour to inspire millions of people in the state to dream bigger through sport. In this ambassadorial role, we look forward to working with Sanju to amplify the club’s grassroots & community initiatives, and fan events, and share his passion for the club and game,” he said.
Sanju, who is the captain of Indian Premier League side Rajasthan Royals shared his excitement to team up with the Blasters.
“I have always been an avid football fan. As my father was a professional football player, football has always been a sport close to my heart. I am honoured to be the brand ambassador of Kerala Blasters FC. The club has done so much since its inception to bring back the glory of football to this state. In the process, they have built and cultivated one of the most loyal fanbases in the country. I can’t wait to watch a match at the Kaloor stadium with the fans and support the team. Sports has always had a great influence on its audience and I look forward to my role as an ambassador of the club to grow the sports ecosystem together,” Sanju said.
The club said it will work with Sanju to promote the sport and engage with supporters in Kerala. “The partnership will see a deep integration into all of the club’s grassroots activities, community initiatives and so much more,” the Blasters said in a statement.
