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Between OTT platforms like Netflix, Amazon Prime and Hotstar it becomes tough to make a choice between the fashion shows.
One of the key innovations is that consumers will have the opportunity to buy directly off the Runway as they view videos on the platform.
Designers like Rohit Bal, Ashima Leena, Abhinav Mishra, Amit GT and others showcased their collection in a digital format of the India Runway Week of IFFD.
Investing in innovations and simultaneously building supply chain capabilities will be critical for faster innovation adoption and scale-up.
Kiara walked the ramp as the showstopper for ace designer Amit Aggarwal who kickstarted the 12th edition of the show on Monday with his collection called 'Lumen'.
The 'Baaghi 2' actress dazzled the runway in the black, tailored fit, full sleeve evening gown, with a thigh-high slit.
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