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Radio Mango will be available in Alappuzha on FM frequency 92.7.
The new hoardings that have gone up in Kochi, Kozhikode and Kannur have led-screens.
As part of the campaign, a branded Vitara Brezza car will be travelling across Kerala, inviting the public for a game of "Duckworth Lewis" and win cricketing merchandise.
Both teams had 22 players each. The number of players was doubled in an attempt to spread awareness about the need for population control.
The campaign Kalicar was launched as part of the FIFA World Cup season. Six fan cars ran across Kerala and conducted fun games for football fans.
Americal traveller Nikolay Timoshchuk has been travelling across Kerala for more than a month, interacting with locals and filming them for this YouTube channel Back 2 Life.
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